Tax prep services can be both hard and easy to market. For one, everybody needs to file taxes, so there’s always a high demand, especially during tax season. However, there are also a lot of other tax prep services you’re competing against– from CPAs to national chains.

The key is to find a way to differentiate your services and explore all marketing ideas that stick. Make sure that each of your marketing paraphernalia actually stand out.

To do that, you need the best graphic design software for designing tax prep marketing materials including flyers. In this article, we’ll explore the most effective ways to make your marketing posters stand out and what free tools you can use to design efficiently.

Do tax prep marketing flyers still work?

You may think of printed marketing materials as a bit outdated, but they can actually be a cost-effective, tangible, and direct way to reach potential clients. Since tax prep services are a highly local type of service, it’s easy to reach your target audience by just placing flyers in strategic areas like community centers, local businesses, or even coffee shops and local libraries.

As long as you design your flyers in a way that really attracts eyeballs, it can be a great way to catch attention and be memorable. Unlike social media news feeds that can be rather fleeting with each rapid scroll, marketing flyers are a great way to stand out beyond the digital world and compel your immediate audience to take action.

How to make tax prep flyers stand out?

Make sure that you’re not just throwing in text and graphics. You need intentional design choices to not only grab attention but most importantly to build trust and drive conversions.

The goal is to make your tax prep services flyer pop without going over the top. Use bold yet professional colors that exude credibility. Go for deep blues, greens, or even golds. Don’t use colors that are too bright and chaotic. Stick to sleek and professional.

Also, focus on simplicity throughout. Keep the overall feel sweet and simple, but make the copy really on point and scannable. Use bullet points, keep sentences short, and use compelling language that taps into the target audience’s pain points and thus drives action.

You can even add more sense of urgency by adding a limited-time offer or incentives. Don’t forget to add strong calls to action and make sure that your contact information is all accurate.

What is the best free graphic design software for designing tax prep marketing flyers?

If you’re thinking about designing your tax prep marketing flyers from scratch, that would take a lot of time, not to mention straying you from the other more important aspects of your business. If you hire a graphic designer, that would cost a lot, and satisfaction is also not guaranteed as it can be a rather subjective domain.

The most efficient way to get your flyer marketing going as soon as possible is to simply use templates for tax preparation flyers. PosterMyWall offers thousands of tax prep marketing templates all for FREE. All you have to do is pick the design you want to customize and edit the basic details for immediate use. The platform also has free templates for videos and social media graphics.

Other tools you can consider are Canva, Adobe Express, Visme, and GIMP. Using free tools would definitely help you speed up the process, optimize results, and get the job done without breaking the bank.

Other marketing ideas for tax prep services

If you want to maximize output, you also need to maximize your input. There are lots of ways to get your business in front of your target audience, and the good news is that your target audience is literally everywhere. You can use other means to tap them including:

• Local SEO
• Social Media Marketing
• Email Campaigns
• Google and Facebook Ads

You can run referral or loyalty programs to generate more word-of-mouth recommendations and invest in community engagement and partnerships to really cement your footprint in both the digital and real world.

Conclusion

Being good at what you do is only half the job. The other half is how well you tell the world about it. Combine all digital and traditional marketing strategies that work. And most importantly, be consistent not just in your marketing efforts but most importantly, in how you satisfy your clients again and again. If you have happy clients, they can become your business’ natural advocates. Just do your job well and find a way to scale by getting better and better at showing the world what you’ve got.