Types of Trade Show Displays
Trade fairs are vital for those businesses to showcase their products, services, and brands to the market. Trade show displays are the primary equipment of every booth at a trade show, serving as interactive centerpiece of a company’s stand.Some people prefer calling it an integrated stand.
Every company at these events must strive to use proper displays to attract attendees, convey your message effectively on time, and leave a lasting impression. Each type and style is designed to meet different needs and budgets. Each type has unique advantages, allowing companies to choose them based on what they want to achieve.
1. Pop-Up Displays
Many companies use pop up displays because of their portability and simple installation. They typically have a cage-like structure that pops up and locks into place, over which a fabric or graphic panel is attached. Pop-up displays are perfect for those operating businesses that need a versatile and cost-effective solution. Pop-up displays are versatile because users can transport and assemble them without special skills or tools.
2. Banner Stands
Other trade show displays are banner stands. They are printed graphics, usually in the form of a hanging banner on a pull-up or fixed stand. Banner stands are the most versatile and portable trade show displays, which users can put as single stands or combine them with other units. They are ideal when adding visual interest to a booth because they are excellent at conveying messages.
Recently, there has been a growing trend toward eco banners, which some call eco-friendly banner stands. They are gaining popularity among companies and consumers because of the recent mobilization for environment conservation. Eco banners are an exceptional option for companies and industries working towards reducing their carbon footprint and promoting environmental responsibility.
3. Modular Displays
Modular displays are another tool to attract potential clients and promote your brand at trade shows. These displays are an improvement from pop-up and banner stands because they are more customized and versatile. These displays are modular in nature, meaning that their components are interchangeable. Users can configure components like connectors, panels, and frames to create designs and layouts. Users can change their modular displays to accommodate varied booth dimensions and locations. Therefore, they can be beneficial for companies that attend trade fairs often.
4. Panel Displays
Panel displays are trade show exhibits for professional companies that want to showcase their products or services. These displays consist of multiple panels that users can connect to form enclosed booth spaces or large backdrops.
These displays are for companies that want to showcase customer testimonials, company history, product descriptions, and elaborate information. Panel displays can be decorated with lights, shelves, graphics, and logos to create an informative and engaging environment around the booth.
5. Truss Displays
Truss displays are far more elaborate and sturdy than pop-up booths. Truss displays are best suited for huge spaces. They can bear multimedia equipment, heavy signage, and lighting. Truss trade show displays create a prominent visual stage and are ideal for building a branded environment.
6. Custom Displays
Custom show displays are those that are constructed according to the particular requirements of a certain company, signifying the highest level of brand incorporation. Custom trade show displays can include distinctive materials, unique shapes, and interactive elements to create an extraordinary experience for exhibition attendees.
Conclusion
The choice of the trade show display system is vital in determining the extent to which one will make an impact at an event. Regardless of the stand type you wish to set up – be it a fully customized display or a simple banner stand, the principle to remember is to design an attractive and professional-looking display that would capture the attendee’s attention, exhibiting your identity to its best.
